Why NOW Is the Best Time for Real Estate Agents to Dominate Social Media Ads!
If you're a real estate agent, the next two years could be a golden opportunity to excel in lead generation using social media. In this article, we’ll dive into why now is the perfect time to double down on Facebook and Instagram ads—and why Adpile is the affordable platform you’ve been waiting for.
The NAR Settlement and Market Shift: Why It’s an Opportunity for You
With the recent NAR settlement and the slowdown in home sales compared to 2020 and 2021, the real estate market is evolving. Fewer agents will be able to afford marketing, and as a result, social media platforms like Facebook, which operate on a bidding system, will become more accessible to those who continue to invest in ads.
As the number of real estate agents decreases, and competition for leads diminishes, the cost of lead generation on Facebook is expected to drop. If you're paying $10-$13 per lead today, you could see these costs go even lower. This presents a huge opportunity to fill your pipeline and scale your business while others pull back. This is your chance to gain a competitive edge and lock in affordable lead generation.
Adpile: Your Secret Weapon for Affordable, Effective Lead Generation
Now that we've outlined why this is the perfect time to focus on social media ads, let’s explore Adpile—an easy-to-use, cost-effective platform built specifically for real estate agents. With Adpile, you can quickly launch Facebook and Instagram ads, track performance, and get instant access to your leads—all for just $40 a month.
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Track Ad Performance: Easily see which ads are performing best. With Adpile’s simple dashboard, you can monitor your cost per result, total spend, and lead numbers in real-time.
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Instant Lead Notifications: The second a lead comes in, you’ll receive a text notification, allowing you to follow up immediately. Your leads can also be automatically sent to your CRM through Zapier integration, making follow-up even easier.
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AI-Generated Ad Copy: Save time on writing ad descriptions with built-in AI. In just a few clicks, you can generate compelling ad copy for your campaigns.
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Affordable Advertising: For just $40 a month, Adpile offers an unbeatable price compared to expensive third-party marketing agencies. Instead of paying hundreds of dollars in platform fees, the majority of your budget will go towards lead generation.
Real Results: Southern California Success Story
Let’s take a look at some real-world results. As a broker in Southern California, a highly competitive market, I’ve been running Facebook ads through Adpile and consistently seeing leads at just $6-$10 per lead. For example, I recently ran a seller ad and got leads for $9 each—this is in a market where higher costs are the norm.
What does that mean for you? Depending on where you are, you could be getting buyer leads for as low as $3-$6 per lead. Imagine what that could do for your business with a modest budget. For $40 a month, you can run multiple ads and see significant returns.
Quick and Easy Ad Creation
Creating ads with Adpile is quick and simple. Here’s how it works:
- Choose between Facebook and Instagram ads.
- Select the type of ad you want to run—lead generation or traffic.
- Upload your ad creatives, which you can easily design using tools like Canva.
- Set your budget and target your desired location (e.g., "Homes under $650,000").
- Launch your campaign in minutes.
With Adpile, you can have ads running in just a few clicks, with no need for a long learning curve. You’re in control of your marketing, and the platform’s intuitive interface makes it easy for any agent to manage their campaigns.
Why Now Is the Perfect Time to Act
The market is shifting, and now is the time to take advantage of reduced competition. With Adpile, you’ll be able to run high-performing ads while keeping your costs low. For just $40 a month, you can generate leads that go directly into your CRM and start filling your pipeline for the months ahead. The opportunity is huge—don’t miss out.