The Perfect Strategy to Advertise Your Open House on Facebook & Instagram
For real estate agents, timing is everything when it comes to advertising an open house. Thursdays are the optimal day to start promoting your weekend open house. By launching your ad on Thursday, you allow Facebook and Instagram's algorithms to adjust, ensuring your ad is shown to the most relevant buyers by the weekend. In this blog post, we'll dive into three key strategies to successfully advertise your open house, increase attendance, and drive brand awareness in your local market.
Strategy 1: Lead Generation - "Exclusive Open House RSVP - Unlock the Tour"
Objective: Lead Generation
Ad Strategy:
A successful lead generation campaign for your open house offers an exclusive invitation to potential buyers, making them feel like they’re getting early access to something special.
- Ad Copy: "Looking for your dream home? 🏡 Get exclusive access to our Open House event 🎟️ before the doors open to the public. Complete the form to receive your personalized invitation and early access time! ✨"
- Creative: A slideshow preview of the home’s best features.
- CTA: "RSVP Now"
- Lead Magnet: Offer more property details (a single property website or landing page) to those who RSVP.
- Bonus Engagement: Add a follow-up drip email sequence for attendees, offering the chance to ask questions or set up consultations for similar homes.
Why It Works:
By creating a sense of exclusivity, you attract serious buyers who are eager to get in early and explore the property. The RSVP form allows you to collect contact details and follow up with potential leads, ensuring better engagement and conversions.
Strategy 2: Drive Traffic - "Open House Weekend: Find Your Perfect Match"
Objective: Drive Traffic
Ad Strategy:
For agents who have multiple properties to showcase, running a carousel ad is a fantastic way to display all your open houses in one place.
- Ad Format: Carousel Ad (highlighting multiple homes)
- Ad Copy: "Searching for the perfect home? 🏘️ Join us for our Open Houses this weekend to explore beautiful properties across the city. 🚶♀️ Swipe through to find your dream home, then visit us in person!"
- Creative: A carousel showcasing photos of different properties with standout features such as kitchens, exteriors, and locations.
- CTA: "Get Directions" or "View Schedule"
- Traffic Driver: Include links to Google Maps directions for each property and offer a “Plan Your Visit” feature with a detailed Open House schedule.
- Bonus Engagement: Set up a retargeting ad for users who click but don't attend, showing an exclusive post-event update or virtual tour. 📹
Why It Works:
A carousel ad provides potential buyers with a range of options, driving more foot traffic to your open house events. The "Get Directions" CTA helps them easily navigate to the properties, increasing the likelihood of attendance.
Strategy 3: Brand Awareness - "Discover Your New Neighborhood with [Your Brand]"
Objective: Brand Awareness
Ad Strategy:
Brand awareness ads allow you to showcase your real estate expertise while highlighting the lifestyle that comes with buying a property in a particular neighborhood.
- Ad Format: Video Ad showcasing the property.
- Ad Copy: "Explore more than just a house—discover your future lifestyle. 🌇 Join our Open House to get a glimpse into this vibrant community, local amenities, and your next home. 🏡 Take a sneak peek! 👀"
- Creative: A short video of the property, ending with your branding and tagline, "Bringing You Closer to Home."
- CTA: "Learn More"
- Bonus Engagement: Offer a downloadable "Neighborhood Insider's Guide" as a free resource for those who click on the ad. This guide can include local amenities, school ratings, hidden gems, and more.
Why It Works:
This type of ad positions you not only as a real estate agent but also as a community expert. By highlighting the lifestyle associated with the home’s location, you create a deeper connection with potential buyers.
These three strategies provide a powerful, multi-layered approach to promoting your open house on Facebook and Instagram. Whether your goal is to generate leads, drive traffic, or increase brand awareness, implementing these tactics will help ensure your open house reaches the right audience at the perfect time. Remember, starting your campaign on Thursday gives Facebook and Instagram the time to optimize and deliver your ad to the ideal buyers in your market.
Take control of your real estate advertising with Adpile and get your open house in front of the buyers who matter most!