5 Essential Facebook Ads for Real Estate Agents to Run This Fall

The fall season presents a golden opportunity for real estate agents to refocus on generating new business. The cooler months are crucial for real estate, with buyers and sellers eager to take action before the end of the year. To set yourself up for success, now is the perfect time to launch some strategic Facebook and Instagram ads.

In this blog post, we’ll explore five essential ad ideas that will help you capture leads, drive traffic, and build brand awareness. These ad strategies will ensure you stand out, engage your audience, and drive results in this busy season.

1. New Listing Ad: Capture Buyer Leads Fast

Objective: Lead Generation

Ad Strategy:
A new listing ad is the perfect way to showcase a freshly listed property and capture buyer leads. This ad format is ideal for promoting your latest listings and encouraging interested buyers to schedule private showings.

• Ad Copy: "🏡 Just Listed! Discover your dream home in [City Name]. This stunning [#] bedroom, [#] bathroom property won't last long on the market. Get all the details and schedule a private tour today! 👉 Click to learn more and schedule a showing."
• Suggested Image: A high-quality exterior shot showcasing the property’s curb appeal, framed by a clear sky and lush landscaping.

Why It Works:
This ad creates urgency by emphasizing the newness of the listing and the limited availability. The lead generation objective helps you capture interested buyers by prompting them to schedule a showing.

2. Open House Ad: Drive Traffic to Your Event

Objective: Drive Traffic

Ad Strategy:
Promote your weekend open house by using an open house ad to drive foot traffic. This strategy creates awareness and encourages potential buyers to visit the property in person.

• Ad Copy: "🚪Join Us for an Open House This Weekend! Come see this beautiful [#] bedroom, [#] bathroom home in [City Name]. We'll be open for tours this [Day], from [Time]. Refreshments will be provided—don't miss out on this chance to find your next home! 📍 Click for directions and more details."
• Suggested Image: A warm, inviting shot of the home’s living area or kitchen, highlighting the space’s cozy and welcoming feel.

Why It Works:
By promoting your open house with clear details, you make it easy for potential buyers to attend. The “Get Directions” CTA ensures that buyers have no trouble finding your event.

3. Fall Market Update Ad: Build Brand Awareness

Objective: Brand Awareness

Ad Strategy:
Build your reputation as a market expert with a fall market update ad. This is a great opportunity to share valuable insights and trends, positioning yourself as the go-to realtor for buyers and sellers in your area.

• Ad Copy: "🍂 The Fall Market is Heating Up! Stay ahead of the curve with the latest market trends in [City Name]. Whether you’re buying or selling, now is the time to act. Click below to read our full Fall Market Update and see what’s happening in your neighborhood."
• Suggested Image: A branded graphic with fall colors and modern design elements, possibly including a graph or visual market data.

Why It Works:
This type of ad builds trust with your audience by providing valuable information, positioning you as an expert in the real estate market. It also helps boost brand awareness, keeping your name top-of-mind for future clients.